Susan DeGroot, MBA has been in health care for over 16 years and has had roles ranging from insurance billing to human resources and currently serves as the Executive Director of Vance Thompson Vision - Bozeman. Susan enjoys creating memorable experiences for team members and patients. Susan loves deep conversations, being an Aunt to many kiddos, international medical mission trips and is on a quest to visit all 50 states. Among her family and friends, Susan is most known for her contagious laugh, willingness to tackle any challenge and a deep affection for coffee and wine. Speaking Experience:
● Speaker at multiple national ophthalmology conferences
● Speaker at local Annual Education Symposium for regional optometrists & their teams
● Speaker at Gallatin College Allied Health classes
It has been said that customers always come first, while that is a lofty goal, the first priority should be our team so they can create an incredible customer experience. If you have a happy team, they will naturally produce happy customers. We’ll walk through on-boarding processes that help engage team members from day one, steps to take to empower your team to delight your customers and how to develop a work family culture. With more technology than ever before, we live in an isolated world which was only magnified with the pandemic; by creating meaningful experiences for both your customers and team, you’ll leave with customers singing your praises. If we focus on experiences rather than things, customer & team satisfaction will increase exponentially!
Topic: Boost Your Buzz This Summer: Fun & Simple SEO
Speaker: Amber Wilson MBA, Digital Marketing Professional Description: Struggling to get your small business noticed online? You’re not alone—and the good news is, SEO doesn’t have to be scary or complicated. In this presentation, we’ll break down the basics of search engine optimization into easy, actionable steps that even the busiest business owner can implement. From choosing the right keywords to making your website Google-friendly, you'll learn how to attract more local customers without needing a big budget. Expect a fun, friendly session packed with real-world examples, time-saving tools, and quick wins you can start using today. Whether you’re running a bakery, a boutique, or a home service business, these SEO tips are designed to help you climb the rankings and get the attention your business deserves. Let’s demystify SEO and turn your website into your hardest-working employee!
Bonus: Opportunity for me to go over a couple of YOUR Websites during the session!
Speaker's Bio: A proud Bozeman native and lifelong Bobcat, Amber earned her degree in Marketing and International Business from Montana State University. She later added an associate degree in Web Design and recently completed her MBA, rounding out a well-rounded and tech-savvy education. With over a decade of experience in digital and inbound marketing, Amber is a true all-around marketing professional. She's skilled in Google Analytics, Moz SEO, social media strategy, Adobe Creative Suite, email marketing, and is HubSpot certified in both contextual and content marketing. Her career includes a wide range of experiences, including a role with a Sony Entertainment streaming service—but her true passion has always been search engine optimization. She loves helping businesses get discovered online by the people searching for exactly what they offer. My passion is to make SEO less scary and more approachable for any business owner or marketer!